There has been a misunderstanding, and it is time to correct it. I know for the journalists and

commentariat who moved into a giant chatroom and declared it their future, twitter was something

new, but I wish they had not in their arrogance christened it ‘media’.

Most of us are used to living in an ugly offensive world outside our comfort zone. The internet as a

realm where you see the world’s consciousness in writing is not a surprise. You don’t need to have

joined a dating website and ended up with an inbox full of penis pictures, or have been deceived by

someone with a fake identity on a forum, to understand the internet reflects a world that is often

more confusing, dangerous and offensive than you knew. Not a surprise that people are sometimes

not who they say they are, more vulnerable than they let on or that people behave irrationally. Few

of us expect to live in a world where everyone likes us, agrees with us or thinks like us. Most of us

are careful on the internet for this reason.

For a while it was fascinating watching our political media culture adjust to their internet paddling

pool. It was interesting to see how the dynamics within a homogenous tribal political culture

shape the newsprint we read and policies we live with, how these people behaved when reality

contradicted their needs. Watching ‘trolls’ hide disturbing behaviour underneath twitter storms

championed as political action, their views normalised by political narratives. The unpleasantness

that exists on the fringes of this digital culture is often nasty, but it is just a reflection of that

culture’s influence and output. It’s educational, and anyone with any sense keeps a good distance

from it if they want to have respectful and sensible conversations with people whose perspectives

differ from their own. The christening of twitter as ‘media’ by a culture who have never had to

reconcile themselves to the complexity of the real world, or their detachment from it, mean twitter

now occupies a unique place in digital history.

Twitter is the chatroom that can land you in prison.

Ludicrous tribalism and mob mentality are a symptom of the atomisation of the power of

mainstream media as we transition to a digital media landscape. Sometimes it’s funny. A tweet sent

while waiting for the washing machine during a JP Morgan PR exercise can land you in the New York

Times. Sometimes it is less funny, and drunkenly participating in a twitter storm against a media

figure can land you in prison for 3 months. Even if you were drunk, or your capacity was reduced

because of a learning disability.

The anonymity that allows keyboard warriors in their pants to vent their spleens, can also hide

extreme vulnerability. Vulnerability and being offensive are not mutually exclusive.

Twitter wars, as media feminists and lefties face demands for accountability from those they ‘speak

for’ while they grapple with the radical idea people are complicated, can be hilarious, but media

figures with publications and political parties behind them, are not arguing with equals. Defamation

by a media figure cannot be challenged by most people, nor can the swarms of acolytes who bite

in their defence. Media narratives do have power over people’s lives. Smearing and lying as reflex

do not translate to a medium where you are mixing with people who do not have your protection.

A spot on Newsnight demanding the force of the law be used to protect your internet experience

is not available to most. Organisations respond quickly to media pressure and if power is to be

enjoyed, it needs to be used responsibly. If your twitter row is resulting in someone being fired,

imprisoned or put at risk, it is time to get some perspective on your internet use and think about

logging off.

I don’t think free speech is threatened long term by recent ‘twitter prosecutions’,

digital culture evolves too quickly for legislation to keep up. I have always liked the

visibility of the vitriol on twitter, once it has been drawn out it can be challenged. I

am quite sure there will be a booming market in online ‘troll catchers’ before long,

but before twitter becomes the new myspace and ephemeral social media makes it

look quaint, it is time for those who have been part of this transition to reflect on

what has been learned. The most important part of the term ‘social media’ is ‘social’

not media. If media figures are going to mingle with ‘society’, it is about time they

got to grips that there are consequences.