I think this probably saying Britpop was shit. Which it should because it was. But I got lost somewhere.
You may be wondering why I haven’t leapt into the current wave of 90s/Britpop nostalgia with all the teeth-bared alacrity of a pseudo-academic Berserker, desperate to point out that the career of Alex James highlights everything wrong with the world. The reasons I haven’t are, broadly, that a) I desire a worthier opponent than Alex James; b) Britpop isn’t, and really never was, the problem. Anything I might want to say about Britpop is wider than Britpop itself and concerns the particular intertwined development of politics, culture and society in that weird and decisive decade.
The problem with the 90s wasn’t simply that “politics” (specifically, the recognition of class as a political identity) vanished from mainstream pop culture, but that it vanished from mainstream politics too. After the Tories’ scorched-earth approach to industry in the 80s, the 90s saw a salting of the ground though privatization of the railways and…
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