Yay for Norway, yay for 1600 jobs and energy deals with people who don’t eat babies. In Scotland, the Brazilian spirits manufacturer, Diageo, has been a bit of a bright spot for Scottish whisky distilleries, one particular line caught my attention. Tom Hind, who is apparently a lobbyist on behalf the National Farmers Union (great car insurance!) said this: ‘Scotland have made food and drink part of the political narrative, to a greater extent than England’.
And this is a problem. Entering the political narrative is where ‘change’ apparently comes from, but the media narrative sold exists entirely to sell a position but won’t change. That position is the position most people are challenging. Tom Hind is right, when energy deals are being tied up between central government and dodgy companies, entering that ‘narrative’ is the only weapon people have and it wasn’t open to the farmers exporting food grown on land to be used for fracking in Hesketh Bank, , no matter how vital they are to the economy.
Manufacturing has been buggered for quite a while. You are talking about a core of firms who have managed to retain Britain’s manufacturing base, without any incentive for years and have survived the four years since the banking crisis, and adapted. They didn’t live in the amnesia afflicting our political press they were in the trading environment our politicians ignored and banks starved, and four years in any trading environment renders you able to navigate it. Shoots of sustainable, long term recovery are there and that is why today teh FT again ran a piece showing manufacturers and retailers were seeing glimmers of hope, with resilience that shouldn’t shock anyone. Real recovery and we don’t have to go any great efforts to protect them, they are resilient and will do the work for us, it’s easy. Oh wait, dogma, market, dogma, market..`
The Eurocrisis is their newest biggest threat while our banking system and government remain a constant. If our ‘recovery’ strategy had made a distinction between businesses, and what kind of growth we needed in 2008, that could have been a very different story.