Without fear or favour..

The principle that makes the FT a good read, ensures it provides good  journalism. Not a principle that can be upheld by a newspaper with a political affiliation. Political an anathema to journalism.  One requires lying for the aims of a party, the other is about uncovering truth. THese things cannot be done together. Apathy is not the reason for falling newspaper sales, their willingness to stop selling news caused that.